Klaviyo is a robust, all-in-one email marketing solution that helps you send emails. When you set up DMARC for Klaviyo, you’re telling the world you’re the real deal—and giving yourself a way to protect your domain reputation in the event of a phishing attack. It’s important to make sure that email receiving MTAs know that your emails are coming from a legitimate source and thereby improve email deliverability over time.
Process for Setting Up SPF and DKIM authentication for Klaviyo
To enable SPF and DKIM for Klaviyo, follow the steps below:
1. Log in to your Klaviyo account.
2. Go to Settings > Email > Domains.
3. Click “Add” next to the branded sending domain.
4. Enter your root domain, name your sending subdomain, select “Static” for DNS provider, and click "Next."
5. Choose your DNS provider and click "Next."
6. Klaviyo generates 4 DNS records (e.g., 4 CNAMEs and 1 TXT for Google domains).
7. Copy and publish these records in your DNS to configure Klaviyo SPF and DKIM.
8. Verify the records by clicking the “verify records” button.
9. Once verified, a green tick will appear. Click "Save" to finish.
Creating a DMARC record for Klaviyo
Note that DMARC is NOT a protocol that you can set up with Klaviyo. You can however enable DMARC for your emails on Klaviyo by creating a TXT record for your domain using our free DMARC record generator tool.
Shown below is an example of a generated TXT record for DMARC:
Create a record with the following specifications:
Type: TXT
Host: _dmarc
Value: your generated DMARC record value
Please publish this DNS TXT record on the subdomain _dmarc.YOURDOMAIN.com where YOURDOMAIN.com is your email sending domain name.
With this, your emails sent from your domain using Klaviyo as your ESP will now be aligned against SPF and DKIM and will pass the DMARC authentication check, successfully. You can additionally implement DMARC reporting for your domain with our DMARC report analyzer to stay updated on deliverability issues and authentication results.
