BIMI Reporting is a reporting feature within PowerDMARC that analyzes your DMARC Aggregate (RUA) report data to validate whether your brand logo is successfully displaying in recipients' inboxes. Rather than relying on assumptions or manual checks, it surfaces real receiver feedback on BIMI evaluation — giving you visibility into logo display rates, certificate validity, and the exact sending sources where BIMI is passing or failing.
Why this matters: BIMI implementation does not guarantee logo display. Many factors — DMARC alignment, certificate type, mailbox provider support — all affect whether your logo actually appears. BIMI Reporting closes that visibility gap.
Accessing BIMI Reporting
Navigate to Reporting > BIMI Reporting in the left-hand sidebar.
Filtering Your Data
At the top of the page, use the following controls to scope your view:
Domain — Select the domain you want to analyze from the dropdown. You can also filter by Domain Group using the top-right selector.
Date — Choose a date range for the reporting period. Use the calendar icon to set custom ranges.
Filters — Click the Filters button to apply additional filters to the dataset.
Dashboard Metrics
Once your filters are applied, the top section displays four summary metrics for the selected domain and period:
Deliverability & BIMI Adoption Chart
The Deliverability & BIMI Adoption chart plots daily message volume split across three categories:
Logo Displayed — Messages where the BIMI logo was confirmed as displayed.
Logo Not Displayed — Messages that were delivered but where the logo did not display (e.g. missing certificate, unsupported mailbox provider, DMARC non-compliance).
No Data — No available data was parsed from the reports
Use this chart to track the impact of BIMI changes over time and identify spikes in logo display failures.
BIMI Certificate Overview
The BIMI Certificate Overview donut chart breaks down the certificate types associated with messages in your reporting period:
Report Overview (Detailed Breakdown)
Scroll below the charts to access the Report Overview table. This provides a per-sending-source breakdown of BIMI performance. The table is hierarchical and expandable at three levels:
Level 1 — Reporting Organization
The top level groups results by the mailbox provider reporting the data (e.g. google.com, outlook.com).
Level 2 — Sending Hostname & IP
Click the expand arrow on any reporting organization to drill down into the individual sending hostnames and sender IPs contributing to that volume. The same DMARC, BIMI, and logo display metrics apply at this level.
Level 3 — Per-Date Breakdown by "From" Domain
Expand any sending hostname row to see a daily breakdown with additional detail:
Use the pagination controls at the bottom of each expanded section to navigate through results. Click Export CSV in the top-right of the table to download the full dataset.
How BIMI Reporting Determines Logo Display
BIMI Reporting evaluates logo display eligibility based on the following conditions, all of which must be met:
The message is DMARC compliant (SPF or DKIM aligned pass).
A valid BIMI DNS record is published for the sending domain.
A supported certificate type (VMC or CMC) is attached and valid.
The receiving mailbox provider supports BIMI evaluation.
If any one of these conditions fails, the logo will not display
Related Features
PowerBIMI — Hosted BIMI management for configuring and publishing your BIMI DNS record and logo.
DMARC Aggregate Reports — The underlying data source for BIMI Reporting.
DKIM Analytics — For diagnosing DKIM alignment failures that may be blocking BIMI compliance.
For further assistance, visit support.powerdmarc.com or contact your PowerDMARC account manager.